How many phone calls are you, or your reception area, successfully converting into patients?
Here are five quick tips to make sure that every call is a winner:
You only get one chance at a first impression. Make sure callers can hear a "smile" in your voice welcoming them and putting them at ease. Be sure to introduce your practice as well as yourself.
Listen and respond in a helpful, positive way. The potential patient may not know as much as you, but maintain a cheerful tone and do your best to determine their needs and offer assistance.
If you don't offer a particular service they are asking about, consider it an opportunity to educate them. Your practice may offer alternative treatments that may provide them the same or better benefits. Consult with prospective clients. The more you share your expertise, the more they will trust you and your practice.
Ask the caller if they would like to receive more information about acupuncture, upcoming events or promotions. This is a great opportunity to send an invitation to your newsletter, social media and future marketing campaigns.
TOO BUSY TO WRITE A MONTHLY NEWSLETTER?
Don't forget to ask them when they would like to schedule an appointment. If you don't ask, you may lose your one and only chance to bring in new business.