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Practice Building Tips & Articles

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Getting a YES: An Effective Strategy for Overcoming Patient Objections
By: Matthew Enright L.Ac.
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. You all have heard the excuses of costs ...

Put Your Best Professional Foot Forward
By: Acufinder Editorial Staff
The following tips from small business experts can help you put your best professional foot forward and ramp up your practice: Have a Dedicated Buisness Phone ...

Acupuncture Practice Ethics
By: Acufinder Editorial Staff
Acupuncture and Oriental medicine practitioners should be well-informed about medical ethics, how they are incorporated into their practice and the legalities surrounding them.  Medical ethics ...

The Important Role of Documentation
By: Acufinder Editorial Staff
For practitioners of acupuncture and Oriental medicine, documentation plays a more important role than tracing a patient's progress and assessing the effectiveness of treatment--it helps ...

Stretch Your Marketing Budget: Participate in Awareness Days
By: Acufinder Editorial Staff
Make your marketing dollar go farther by participating in community, regional or national health awareness days!Health awareness days are promoted on a large scale to ...

Acupuncture and Oriental Medicine Day
By: Press Release
Mark your calendar! October 24th is Acupuncture and Oriental Medicine Day. Designated to educate and raise awareness of acupuncture and Oriental medicine this national ...

Promoting Your Practice
By: Acufinder Editorial Staff
Did you know that 83 percent of adult internet users look for health information online? This is great news because it not only shows that ...

Making Every Call Count
By: Acufinder Editorial Staff
How many phone calls are you or your reception area successfully converting into patients? Here are five quick tips to make sure that every call ...

New Year Rejuvenation for Your Practice
By: E-Myth Business Coach
10 Ways to Prepare for the New YearNow is the perfect time to be thinking about how to leverage your business for 2012. It's time ...

Ten Reasons to Learn More About Community Acupuncture
By: Lisa Rohleder L.Ac.
It seems that everyone, one way or another, is feeling the effects of the recession. Many acupuncturists are noticing the repercussions on their practices of  ...

Marketing Your Business the Rock & Roll Way - Part II
By: Andrew Chapman
In part one of this article last month, we looked at the first three (of five) “musts” for marketing your business the rock & roll ...

Marketing Your Business the Rock & Roll Way - Part I
By: Andrew Chapman
There aren’t too many businesses tougher to make it in than rock music. There’s immense competition; you need to tour relentlessly; you must play in ...

Happy Hour, Acupuncture Style
By: Jeffrey Grossman, L.Ac.
How Happy Hour Can Grow Your Acupuncture and Herbal Practice Recently we have had an enormous amount of calls and emails from practitioners feeling the ...

10 Tips to Ensure Rapid Growth In Your Acupuncture Practice
By: Kevin Doherty, L.Ac.
Many acupuncturists find the prospect of building a high volume practice to be a daunting prospect.   The following 10 tips can help you be successful:1 ...

Volunteers Needed for The Longest Walk
The Longest Walk is looking for acupuncturists along the walking route who would be willing to provide acupuncture to participants of this  incredible five month ...

The Definition of "Jing" - Essence
By: Diane Joswick, L.Ac., MSOM
Essence is that which is bestowed by Nature. It is rooted in the beginningless, espied in the absolute, and becomes fragmented in the temporal." -- ...

Editor's Note: Winter Reflections
By: Diane Joswick, L.Ac., MSOM
Plato once said, “…why should we not calmly and patiently review our own thoughts, and thoroughly examine and see what these appearances in us really ...

What Acupuncture Can Do For You: A Simplified Guide To Building An Effective Presentation
By: Scott R. Smith L.Ac (Dipl. OM)
If your Chinese Medical School course in Business Management was anything like mine, then the main focuses were on clinic name, location and business card ...

TIP SHEET: Critical Success Factors for Giving Talks And Getting Clients
By: Coach Jaz
Giving talks gets clients! But ONLY if you structure it the right way.  Here are the top 4 success factors for turning talks into a ...

SPEAKING: The #1 Way to Promote Your Practice
By: Coach Jaz
Speaking is THE best way for wellness providers to attract new clients. Find out why it works so well and how best to use talks ...

Editor's Note: Beauty, Health, Age
By: Diane Joswick, L.Ac., MSOM
I want to start by with a heartfelt welcome to the acupuncturists who have recently joined We now stand strong as the largest and ...

Editor's Note: Join
By: Diane Joswick, L.Ac., MSOM
We are so proud to bring you the second issue of Acufinder the Magazine. As you know, strives to bring the acupuncture community together ...

8 Reasons To Have A Wellness Newsletter or Ezine
By: Coach Jaz
Having an online wellness newsletter (or "Ezine") is one of the best follow-up marketing strategies a wellness professional can implement.  At HTH we believe this ...

Blending the Science of Reproductive Technology with the Art of Traditional Chinese Medicine
By: Randine Lewis, Ph.D., L.Ac.
Treating Infertility with Chinese medicine has been recorded in our ancient texts and on the backs of turtle shells for thousands of years. Western medicine ...

Chinese Medicine and Endangered Wildlife
By: Eleanor Webber for Acufinder Magazine
Healing SpeciesTCM practitioners are joining forces with governments and wildlife organizations to stop the trade in products made from endangered species.The growing popularity of traditional ...

Broken Bowl: Using the "Spirit of the Point" to Help a Young Mother Heal
By: Lorie Eve Dechar, M.Ac.
The Tao is like an empty bowl, Which in being used can never be filled up. Fathomless, it seems to be the origin of all ...

Create a Program and Fill Your Acupuncture Practice
By: Coach Jaz
Dread it when people ask "so what do you do?"  Turn the moment into an opportunity!  Read the article below for tips on how to ...

The Secrets of Search Engine Optimization
By: Jim Dazet & Tom Campana
As promised in our last writing, this article will discuss how we maintain the search engine results we achieve.  First, you must look at the ...

First Do No Harm: Treating Pregnancy Conditions with TCM
By: Dr. Lorne Brown, B.Sc, Dr.TCM
If you are a TCM practitioner trained in North America you know that beginner TCM texts forbid treating pregnant women with blood quickeners or using ...

Have a website or are you considering a website to enhance your Acupuncture Practice Marketing?
By: Jim Dazet & Tom Campana
Perhaps you already have a website or you are considering a website to enhance your Acupuncture Practice Marketing?A website demands care and planning if it ...

Are you considering a Web Presence to be an ingredient to marketing your practice?
By: Jim Dazet & Tom Campana
Today's public demands good solid information on their health care choices. Not using the Internet as an educational tool is as unthinkable as not using ...

Acupuncturists Online: How to Attract Potential Patients to Your Web Site
By: Monique Danielle
To attract visitors to your website, follow one or more of the following suggestions: Email Signatures: If you haven't done so yet, be sure ...

Tips for acupuncture website design to encourage new patients
By: Michael Edson, L.Ac
Make your website design simple and inviting. Keep it SIMPLE.Generally avoid music and images that slowly phase in. Many people use dial-up, and it takes ...

By: Lawrence Howard, L.Ac., MS.Ac
Have you considered giving a lecture or just speaking to a group to boost your exposure?  Here are some valuable tips to consider before standing ...

Love Your Microbusiness: Marketing for a community-based acupuncture practice
By: Lisa Rohleder, L.Ac.
Love your microbusinessMost acupuncturists are self-employed, sole proprietors running a microbusiness.  Not a small business, a microbusiness.  Definitions vary, but usually the legal definition of ...

First Visit Success - The Needle Phobic Patient
By: Jeffrey Grossman, L.Ac.
For most people, the first visit to any type of practitioner can be a bit nerve racking. Imagine how it can be for patients who ...

Publicity for your Practice - AOM Day, Oct 24th
By: - Press Release
Acupuncture and Oriental Medicine Day provides an excellent opportunity for you or your organization to garner local media coverage. Media coverage can broaden the reach ...

The Consultation
By: Michael Gaeta, LAc, LCN
Business skills are the other half of what is needed to create a fulfilling and prosperous OBT practice (the first half is practical/theoretical skill). This ...